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Your freedom business in a box

Build it once. Sell it often. Get paid while you sleep.

For a small business that can run without you.

Discover The Service eCommerce Headswitch

Early stage founder

Leanne takes a very holistic approach to success - she doesn't just look at your finances, but places lifestyle and social impact goals as just as important. She takes your dreams and provides a structure and a systematic approach to getting there. She is inspiring, motivating and dares you to think big.

Deborah Lindemann, Business owner

Reinventing 

This isn’t your typical business program, and that’s exactly why it works. It challenges the way you think, pushes you out of your comfort zone, and makes you question everything you thought you knew about running a business. 

 ....they were exactly what I needed after 30 years in business.

If you’re looking for fluff and reassurance, this isn’t it. But if you’re ready for a shake-up that actually delivers, Headswitch is the real deal. 

S. Honey Lowe, Founder

Scalable growth

After 30 successful years, my business was bursting at the seams, and Leanne is helping me create a truly self managing business. I'm excited about the future and I am grateful she has been there to support me through the challenges.

John Haines, Founder

We are freedom engineers

We turn small business owners into freedom engineers. 

  • We ignite possibility.
  • We keep big dreams alive.
  • We create bold, actionable pathways to lasting success.

We help small business owners build Service eCommerce empires — scalable, automated, and wildly profitable.

No getting stuck and stretched like the old way of doing business. Just freedom, on your terms.

You've got ambitions...

Let’s turn it into freedom.
You’re smart. You’ve built something real — or you’re ready to.
But let’s be honest... the old business model? It’s broken.

If you’re already in business:
The long hours. The unpredictable income. The pressure to do it all.
That’s not freedom. That’s a trap.

If you’re just starting out:
Don’t build a business that burns you out.
Design one that gives you time, money, impact and choice — from day one.

It’s time to build a business that works for you.

The Service eCommerce model

It’s your freedom business engine — designed to scale your smarts, automate your sales, and ditch the time-for-money trap.

  • Productise your knowledge and expertise
  • Set up smart systems
  • Build recurring revenue
  • Serve more people — without working more hours

This is not another course about building courses.

This is your freedom business in a box. 

What freedom really looks like

This is your version of freedom, wealth and business success.

  1. Time to rest, reflect and play
  2. Growing financial strength
  3. An inspiring legacy where it matters to you
  4. Full self expression
  5. Freedom to choose

You define what this looks like - then we reverse engineer you business model to deliver

Create 3 revenue streams...

Leanne will help you choose three (3) revenue streams that finally set you free.

  1. Quick 24/7 Cashflow
    Turn your knowledge into a low-effort, high-impact product with automated sales and delivery.
  2. Recurring Revenue
    Build your long game. This is your wealth engine — stable, scalable, and stress-free.
  3. Your Core Product
    The premium offer that makes you known for something. Highly profitable, defensible, and delegation-ready.

Everything you need to win

You'll find everything you need for success.

  1. Your freedom business in a box
  2. Personalised strategy roadmaps 
  3. Project coaching to keep you moving
  4. Step by step project training for every stage 
  5. Low-cost, simple tech tools that help you scale revenue

You'll acquire bold new skills...

For a smarter way to grow

Get trained in the 10 pillars of Service eCommerce success:

  1. FounderROI - for true founder freedom.
  2. Product power - to defend and differentiate.
  3. Customer centric - to find the right customers.
  4. Secret sauce - get in the freedom lane with a strong strategy.
  5. Money matters - to create profit from your efforts.
  6. Brand brilliance - so the right buyers see you.
  7. Deep demand - so more buyers engage with you.
  8. 24/7 revenue system - so you earn money while you sleep.
  9. Hybrid digital delivery system - so you can choose how you spend your time.
  10. Business brain training - so you can set up a business that can run without you.

You don't have to do this alone...

Join our tribe of small business rebels — smart, supportive, and ready to win. Get feedback, brainstorm ideas, and celebrate your wins with people who get it.

Check out The SeCommerce Club 

Your monthly membership for building a scalable, profitable service business - using the power of the Service eCommerce model.

Learn more about the club

Choose your journey

You’ve got options
Pick the path that suits your pace, goals, and style:

  • Self-paced training
  • Live project coaching
  • Monthly membership

Always connected. Always supported.

The founder...

Built by a business maverick who’s walked the talk

Leanne Knowles built and sold two adventure sport businesses before 35, and went on to:

  • lead a MedTech startup as founding CEO
  • digital advisory at Deloitte Australia
  • marketing at PwC 
  • coach in the Australian Government’s Entrepreneurs Programme
  • serve on three nonprofit boards over 13 years
  • lead global media projects for major events.

She’s not here to give you theory. She’s here to give you everything that works.

Learn how to get coaching with Leanne

How we're different...

Headswitch is not your typical business strategist. 

We’re not about productivity hacks or cookie-cutter funnels.

We’re here to help you build a freedom business that makes money while you live your life.

Our system is built for real people with real ambition — who want to scale revenue, simplify and thrive without burning out.

Full business cycle

I wanted to start a business, but it felt like there were hurdles at every turn. Leanne stood beside me as I solved each problem, one by one. It took off out of the gates and 15 years later I sold the business for the right price. There's even more potential for growth for the new team taking over. It wouldn't have happened without Leanne's support.

 Paul Andrews, Founder

Getting started

Software Engineer at Apple

Leanne Knowles asked me once what I wanted to do with my life, and I answered, 'In a few years, I want to...'. And then she asked me, 'Why not today?'. Epic question. Epic lesson.

Chris Nolet, Founder, Apple engineer

Seasoned entrepreneur

 

In a short period of time Leanne achieved great results with respect to the management structure of our business. An excellent coach that was driven and dedicated to getting the best out of our management team. Thanks Leanne!

Jerry Yeghichian, Franchisee

Get The Freedom Business Checklist

Want a business that works without you?  Grab the checklist that shows you what to build and where to focus for real freedom.

Yes! Download the checklist now